Human Proof Case Studies
Turn real people into persuasive proof.
People stories are some of the highest-converting trust assets a brand can have.
I am relied upon by universities, key players in the hospitality sector, and healthcare organisations to deliver.
Case studies aren’t a nice-to-have. They’re some of the most effective ways to build trust and influence decisions.
Human Proof Case Studies are for organisations who need to:
Attract talented staff and fill key roles
Story-led case studies based on real employee experience turn your people into proof that you’re a great employer — helping candidates see themselves in your organisation before they apply.
Demonstrate innovation and business success
Narrative case studies grounded in real experience replace marketing claims with credibility, showing how your organisation delivers results in practice — not just in theory.
Meet fundraising targets + deepen community engagement
Case studies about real projects, told by the people involved, build trust, demonstrate impact, and help funders and communities feel confident saying yes.
Increase internal awareness and participation
Persuasive people stories show how colleagues have already benefited — from career progression to funding or support — encouraging others to engage with initiatives and opportunities.
Human-centred case studies are:
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A conversion asset
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A trust accelerator
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A sales tool that feels like storytelling
I uncover the human stories behind an organisation — and shape them into narrative case studies that persuade.
1. The problem
Many organisations rely on polished marketing copy that sounds good – but doesn’t feel believable.
2. The shift
People don’t trust claims. They trust people like themselves.
3. My solution
Turn lived experience into proof through case studies that give real people a voice – and make readers believe.
I help organisations turn real stories into high-impact case studies that build trust and drive action.
If you’re considering Human Proof Case Studies for your organisation, I’d be happy to talk.
Get in touch to discuss your goals.
The process
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I interview employees, customers, and stakeholders to learn about their experiences, told in their own words.
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Because I’m an experienced interviewer and external to your organisation, people open up — and that’s where the real story comes from.
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I draw out the messaging that feeds into the defined purpose of the case study.
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I write up a case study that feels like a story unfolding, using plenty of quotes from the interviewee to make it come to life.
Human Proof Case Studies are a good fit if you need to:
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Attract high-quality job applicants.
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Build trust with customers, funders, employees, and stakeholders.
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Replace vague claims with real-world credibility.
Examples of my Human Proof Case Studies
Increasing applications for research funding
Client: UCL Global Engagement
The challenge
UCL wanted to encourage more researchers to apply for international funding opportunities — and clearly demonstrate the value and impact of that funding.
The work
Since 2022, I’ve written a series of human-centred case studies highlighting researchers’ real experiences of progressing their work internationally with UCL funding.
The result
Applications for funding increased by 50% after case studies were regularly published.
The work received very positive feedback from internal and external audiences, leading to ongoing commissions — including extended profile pieces to support high-profile international delegation visits.
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Supporting recruitment in high-turnover roles
Client: The Runnymede on Thames & The Athenaeum Hotels
The challenge
Improve applications and retention for traditionally high-turnover roles by showcasing the hotels as great places to work.
The work
After initially working with marketing teams on wider content, I was invited to profile staff members for recruitment websites — creating story-led case studies that highlighted real career progression and personal development.
The result
A reusable bank of people-led content supporting recruitment and brand marketing across multiple channels.
Strong engagement among target audiences led to ongoing commissions for recruitment and wider campaign work.
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Highlighting consultancy support and real-world impact
Client: UCL Consultants
The challenge
Demonstrate the breadth and prestige of consultancy work undertaken by UCL academics — and encourage more staff to seek support for consultancy opportunities.
The work
Since 2023, I’ve written narrative case studies profiling academics and the real-world organisations they work with, focusing on lived experience and tangible outcomes.
The result
Very positive feedback from internal and external audiences, leading to ongoing commissions for further case study writing.
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Elevating student recruitment through people-led stories
Client: Activate Learning
The challenge
Improve engagement and conversion for key higher education courses and apprenticeships.
The work
Since 2024, I’ve helped elevate course content through human-centred case studies — including Q&A-style editorials, stakeholder interviews, and message development.
The result
A flexible bank of content that can be reused across multiple marketing channels.
Very positive feedback from marketing and academic teams, leading to ongoing commissions.
Supporting student recruitment, alumni engagement, and donor support
Client: UCL Advancement
The challenge
Showcase future prospects for students, inspire alumni engagement, and highlight the calibre of donors and funders associated with UCL.
The work
Since 2024, I’ve written alumni profiles and research impact case studies grounded in real experience and long-term outcomes.
The result
High engagement among target audiences and strong internal feedback, leading to ongoing commissions — including contribution to the Philanthropy Impact Report 2025.
Selected links:
Inspiring applicants for community healthcare roles
Client: Central London Community Healthcare (NHS Trust)
The challenge
Support recruitment by showing what it’s really like to work in community healthcare roles.
The work
I developed a series of narrative case studies featuring staff members’ lived experiences — highlighting purpose, progression, and day-to-day reality.
The result
A reusable bank of people-led content for the CLCH recruitment website and wider channels.
Very positive feedback from the CLCH team led to further content commissions.
If you’re considering Human Proof Case Studies for your organisation, I’d be happy to talk.
Get in touch to discuss your goals.