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About Sasha Arms

I’m a travel writer, author and copywriter based in the UK, with versatile content, communications and marketing experience that lends itself to working across a multitude of sectors.

Having authored five city guides and a travel book about the islands on the River Thames – as well as writing for magazines, newspapers and online media – I bring both experience and knowledge to the publications and media outlets I work with. These include the Lonely Planet, the BBC, Going Places, The Asian Story, Travelife Magazine, TNT Magazine, Urban Travel Blog, FOUR Magazine, plus more.

Applying my content and communications expertise to corporate clients, I work with businesses spanning the travel and hospitality industry – and beyond – on content projects big and small.

As a proud member of the British Guild of Travel Writers (BGTW), I’ve been writing professionally since 2004, and travelling since long before that. I think travel keeps people open-minded. It helps us appreciate similarities and embrace differences. Not to mention the fact it's a lot of fun too!



“Sasha's passion and drive were essential in establishing the Urban Travel Blog brand, as well as sustaining our success over many years. As a travel writer, she has the invaluable 'parachute' quality of being able to land in and write about any destination with authority, and she's a bona fide expert on multiple regions around the world. She needs very little direction to understand what is required for the story, and never fails to deliver quality copy on time.”
– Duncan Rhodes, Editor + Blogger-in-Chief, Urban Travel Blog


"We have worked with Sasha to develop various content for B2B marketing in the travel technology sector – and I can honestly say that she is simply the best copywriter we have ever worked with. Based on well-understood briefings, she develops very valuable content in a format that perfectly matches our tone of voice, supporting our marketing in exactly the intended way. She works very independently and effectively based on the input we provide and her own intensive research. One of our product owners once said: ‘I wish I could write like that’ – while approving one of her white papers without major edits. I can only agree." 
– Helge Moser, Marketing Director, bd4travel


“Sasha has worked for us on numerous projects over the last few years – producing everything from website copy and volunteer project descriptions, to blogs, social media posts and interviews with volunteers to generate new content. She is always very reliable, extremely fast and accurate – always understanding our brand, the way we work and what we want from her very quickly. Everything she delivers is of such high quality that we never need to review or edit it. Sasha also has a good strategic mind, helping us to think forward and plan our next steps as a company.” 
– Isabelle Klumper, Director, Travel to Grow


“When I was looking for a travel writer to write and develop the Carl Goes series of travel books, I wasn’t looking for a Matcha-slurping hipster, but rather someone who knows the travel industry well, who takes deadlines, quality and briefing seriously. This is exactly what I found with Sasha. She’s reliable, a good researcher and brings an analytical view to the subject. She understands different cultures and always finds the right people to talk to and interview. Sasha knows her way around the online world as much as the print world, moving seamlessly between the two.” 
– Sascha Mengerink, Publisher, Carl Goes travel guides


“We have been working with Sasha for a few years now and couldn’t be happier. She always approaches subjects with a positive spin, is flexible, fast, well researched and manages to make a point with a positive message. All within a realistic timeline. Sasha adapts her writing to our different audiences very easily and will also suggest topics that she thinks are relevant to our business according to what is going on in the world.”
– Rita Sousa, former Marketing Manager, Sundial Group

“We hadn’t refreshed our brand tone of voice for more than 15 years, so we had a vast amount of information and ideas that we needed someone to make sense of. Sasha was able to filter and refine our ‘brain dump’ into a refreshed brand language that we were delighted with. She has a natural talent to pinpoint key messages too, and she delivered all our content in a way our clients were genuinely compelled to engage with.”
– Katie Allen, Director, Creme Conferences

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