I am a travel journalist, published author and blogger.


I write regularly for travel magazines, travel websites, newspapers, in-flight magazines, blogs and trade press.  

I am the author of five print city guides to Amsterdam, Berlin, Kassel, Leipzig and London. My sixth book is called Carl Goes London Islands, a journey along the River Thames, meeting the people who call the river's islands 'home'.

I work with hotels, tour operators and others in the travel industry, writing blogs, news and rich content to keep their customers engaged.

I’ve been writing professionally since 2004 and I’ve been travelling since long before that. I think travel keeps people open-minded. It helps us appreciate similarities and embrace differences. Not to mention the fact it's a lot of fun too!

Proud member of the British Guild of Travel Writers (BGTW).

Work background


I have written:
  • news, features and destination stories for a range of magazines, including Going Places (Malaysian Airlines), The Asian Story and Travelife Magazine;

  • features and blogs for online magazines and blogs including Urban Travel Blog, FOUR Magazine and TNT Magazine;

  • five city guide books and have contributed to the Lonely Planet Bluelist;

  • a book about the islands and islanders along the River Thames.

I have:
  • crafted the editorial direction for a series of travel guide books;

  • worked with authors to edit travel books;

  • been the editor of a London food magazine;

  • been the editor of an international travel and lifestyle magazine produced in print, online and on iPad;

  • edited hundreds of blogs and news items for a number of travel and lifestyle websites.

Travel content

I have written:

  • blogs, news items and destination guides for hotels, tour operators and travel agencies;

  • content for tour operator websites, including product descriptions and tour itineraries;

  • neighbourhood guides and supplied photos for apartment rental companies and car rental companies.

Digital communications

Outside of travel writing, I have a background of working in communications, focused on digital. I have:

  • planned and set up websites and blogs from scratch, as well as copywriting and creating communications strategies;

  • crafted and implemented social media strategies to grow followers and engagement with brands, charities and NGOs;

  • written long-form features about emerging areas of university research;

  • undertaken user testing with customers and target audiences to make recommendations for website improvements. 


sasha [at] sashaarms [dot] com

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Member of the British Guild of Travel Writers (BGTW).

© Sasha Arms 2019