Copy that connects with your people.
My services
The purpose of us working together is so that you can engage with your target audience more profoundly. Creating connections and strengthening relationships lead to improved impact for your business or organisation.
My clients have diverse needs and I create a bespoke scope, timeline and quote document for every new project. Here are some of the copywriting services I regularly provide.
Create your brand story and messages
Have you lost your way with your messaging? To be successful, you need clear and consistent messages, along with an engaging brand story. Let’s get to the heart of your brand so you can reap the rewards.
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An interview about your company’s story
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Background research on you, your audience and your competitors
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An audit of your current communications
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New ‘about’ copy for your brand and a crib sheet of your key messages
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Option for an in-depth brand language guide
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Recommendations of next steps
Investment: From £2,000
Website copy package
Do you need to invigorate your website with sharper copy? Are you struggling to distil your messages and connect with your audience? Give your website the boost it needs with fresh copy that better reflects your brand.
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Virtual call to understand your goals and pain points
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Background research on you, your audience and your competitors
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An audit of your current website
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8 pages of new website copy
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Advice on website structure and SEO
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Recommendations of next steps
Investment: From £2,500
Email copy package
Do you send out the same email sequences in your sales funnel or automated marketing processes? When was the last time you updated the messaging in your emails? Has your click through and conversion rate been gradually declining? Email marketing is powerful, but it’s probably time you reinvigorated your approach to get better results.
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Virtual call to understand your goals and pain points
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Review of the emails you’re currently sending
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Background research on you, your audience and your competitors
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Recommendations of next steps to improve engagement and conversion
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Copy for up to 10 emails to reinvigorate your approach
Investment: From £1,500
Blogging strategy and copy
Did you jump on the blogging bandwagon, then realise it’s a pretty mean feat to actually populate your blog with new content on a regular basis? How focused are you on the purpose of your blog? And is it delivering results? Blogging can reap tremendous rewards, but only if you define your purpose and create useful and evergreen content.
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Virtual call to understand your goals and pain points
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Review of the blogs you’re currently creating
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Background research on you, your audience and your competitors
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Recommendations of next steps to improve engagement and conversion
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Copy for 6 blogs to reinvigorate your approach
Investment: From £1,500
Case studies
Uncovering the stories and successes of your work and from within your organisation is a fantastic tool to connect with audiences on a deeper level. Whether your goal is to engage with more stakeholders, recruit staff or celebrate your successes, case studies will elevate your communications and marketing.
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Virtual call to understand your goals and pain points
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Review of the case studies you’re currently creating (if applicable)
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Background research on you, your audience and your competitors
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Recommendations of next steps and case study structure to improve engagement
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Copy for 4 case studies to get you started
Investment: From £2,000
Content calendar management
Taking a more planned approach to the content you publish will improve your impact, engagement and conversion rate. If you lack the time or team structure to plan your content in advance, outsourcing this can be the missing piece of the puzzle.
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Introductory call to understand your goals, pain points and processes
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One call per month to discuss business priorities and key work
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Creation of a content calendar and allocating content tasks
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Monthly updates to the content calendar
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Up to 8 hours per month creating content
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See also: Freelance Content Manager
Investment: From £750