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Hi, I'm Sasha.

I write copy that people connect with.


My ethos is all about clear communication that gets to the heart of an idea, concept or story.

More than just a wordsmith, my communications brain tackles writing projects from all angles.


My expertise is focused on the travel, hospitality and higher education sectors, but I’ve also worked with architects, charities, entrepreneurs, NGOs and a range of specialist agencies.

Good copy creates connections, whatever your business focus.

Sasha Arms experienced freelance copywriter

I take on copy projects big and small, which could be case studies, conversion copy or website content that will spark engagement.

I work with hotel brands, tour operators, travel agents, B2B travel experts, hospitality providers and other travel companies on a raft of copy needs. From original travel destination guides and regular blogs, to on-brand web copy that injects new life into marketing strategies.

I work with institutions including UCL and the University of Cambridge to write copy that aids marketing, student recruitment and celebrating academic innovation. This includes course content, case studies and fresh web copy, to editorial features, email sequences and brochures.

Email sequences for prospective students and prospectus standfirsts for UCL Arts & Humanities.

Regular blogs, email sequences and content calendar work for the hotel.

Key messages and email sequences to help elevate the university brand to prospective students.

Developing the brand story and key messages for an events agency.

I’ve travelled extensively, written guide books and travel editorials for big name publishers, and written travel content for newspapers, magazines and digital publications.

Featured travel writing

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