Tour operators are experts in providing brilliant tours and organising travel logistics, but this can leave little time for marketing. And marketing is needed pretty much continually to keep bookings coming in.

 

I met the owner of Mr Linh’s Adventures at World Travel Market London. He was finding it difficult to spend enough time on marketing, and in particular wanted to embark on a programme of SEO-boosting work. Given my experience that spans across travel writing, marketing and SEO, I was commissioned for a 12-month project to support this. 

 

The goal was to increase traffic to the website, and demonstrate the deep knowledge Mr Linh’s Adventures has about Vietnam, Cambodia, Laos and Thailand. Using SEO research and identifying target keywords and key phrases we wanted high rankings for, I developed a content calendar of blogs and features. 

 

I wrote and published 12 blogs per month for a year with our specific goals in mind. The Google rankings for all our target keywords started to improve within a few months. By the end of the 12-month timeframe, we had content ranking in the top five results for 100% of our target keywords and key phrases. Many ranked in first or second place.

 

Another business priority for Mr Linh’s Adventures was to raise its profile as a destination management company (DMC), and work on some B2B marketing tactics. As such, I wrote a range of content aimed at travel agents, tourism bodies and membership organisations. This helped to help raise awareness of Mr Linh’s Adventures, and raise the company’s profile as the go-to experts about Vietnam, Cambodia, Laos and Thailand.