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Case study: Crème Conferences – brand story and messaging

As a celebrated venue finding agency and event specialists, it was really important that Crème Conferences defined the value of their expertise. They hadn’t worked on this messaging since setting up the company 15 years previously. With physical events being thrown into question after the Covid-19 pandemic, it was more important than ever before to make their deep expertise and skillset stand out. Crème Conferences also had many loyal clients, but in some ways this made it harder for them to pinpoint all their areas of brilliant expertise to prospective new clients. They knew they wanted to work on all of this, but didn’t know where to start.


We started with an introductory phone call so I could better understand their business, their goals and pain points. Importantly, we also started to look at how their business had evolved over the years, and the direction they wanted to head in. Following this phone call, I put together a proposal suggesting that we focus first on defining their brand story and key messaging. Although the ambitious team had some great plans for its marketing and communications approach, my recommendation was to start with re-defining the company and its messaging. This key work would help to focus any other communications, marketing and copywriting activity they embarked on in the future.


To do this, I did in-depth interviews with the three directors and other team members. The purpose of this was to dig below the surface of the brand and to discuss the company from many angles. I also did some extensive background research and competitor analysis. As a result of all of this work, I produced an in-depth brand language document. This summarised the findings from the interviews and outlined key messages, defined the brand and the company purpose, and pinpointed the brand language and sentiment.

I went on to write the Crème Conferences home page, brand story and ‘about’ page too, injecting this core copy with the key messages and raising the profiles of the incredible people behind the company.

Event space - copywriting for an events agency

Katie Boyle, Director, Creme Conferences

“We hadn’t refreshed our brand tone of voice for more than 15 years, so we had a vast amount of information and ideas that we needed someone to make sense of. Sasha was able to filter and refine our ‘brain dump’ into a refreshed brand language that we were delighted with. She has a natural talent to pinpoint key messages too, and she delivered all our content in a way our clients were genuinely compelled to engage with.”

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